Tiffanie Kellog has been in the promotional item industry for over 5 years, and has seen a number of the same mistakes. Here are a few of her tips, in the hope that you avoid them. Visit her at www.tiffaniekellog.com for more great advice on marketing using promo items.

At the top of the list of things not to do when picking a promotional item is

DO NOT PICK THE CHEAPEST PROMOTIONAL ITEM.

DO NOT OVERESTIMATE THE POWER OF A PROMOTIONAL ITEM!

DO NOT PICK JUST WHAT’S TRENDY

DO NOT WAIT TILL THE LAST MINUTE.

Promotional items can be a great way to grow your business, if you avoid these 4 common mistakes.