Tiffanie Kellog has been in the promotional item industry for over 5 years, and has seen a number of the same mistakes. Here are a few of her tips, in the hope that you avoid them. Visit her at www.tiffaniekellog.com for more great advice on marketing using promo items.
 
At the top of the list of [...]

Building trust and confidence, whether with your business or with your products/services, is about painting a picture of how you benefit the client and having passion for what you are doing. By answering certain questions about your products and/or services, you become clear about how to paint the right picture. Consider the following:

What do you [...]

Throughout 2008 most of us, either by choice or by necessity, have tightened our budgets and buckled down to weather the current storm of economic uncertainties.  I’m all for cost excellence in execution to reduce unnecessary expenses.  Figuring out where corners can be trimmed is essential to long term success in any economy. 
Okay so where DO [...]