Many of my clients are intrigued by the emergence of social media tactics in advertising but are unsure how these strategies work for companies not selling on the Internet (ie. trades, accounting, etc.). The rise of Twitter Businesses often leaves a bad taste in the mouth of companies trying to build a legitimate local presence [...]

Who do you service?  What does your ideal customer look like?
If your thinking, “anyone that breathes” or “I can help anybody,” your WRONG.  It’s time to get over the fear of loosing a potential customer and get into the art of niching.  It’s the most enjoyable and most effective way to grow your business.
How many [...]