Many of my clients are intrigued by the emergence of social media tactics in advertising but are unsure how these strategies work for companies not selling on the Internet (ie. trades, accounting, etc.). The rise of Twitter Businesses often leaves a bad taste in the mouth of companies trying to build a legitimate local presence [...]

Yesterday afternoon I (along with about 60 of my friends, family, prospects, and clients) held a virtual launch for my new book, One Man, One Show: 21 Weeks to Profitable Self-Employment, that really tested the limits of my social media savvy. While running a tele-seminar, webinar, tweets, and Facebook chat I learned a few great [...]